Pietro Francesco Batterista Futurista
PFBF: More than a fairytale...
Pietro Francesco Batterista Futurista is a children’s book, but simultaneously a tribute to Fortunato Depero and to futurists, artists that, in the beginning of the 20th century, with their powerful energy, opened the doors of art to the world and viceversa, creating the first artistic vanguard that proposed a new world for the new men.
This book would like to create an opportunity to introduce and bring these significant artists closer to young children. Ranging from the colour palette, to characters or advertising subjects, through different techniques (collage, paint, ink) and binding, the illustration of the story take inspiration from the wide variety and prolific creations of Depero, that incorporated the art of painting, sculpture, architecture, industrial design, advertising, ecc.
PFBF, not only a book,
Not a mere object...
But a weapon... to read
It is said that the objects that weigh more, are of superior manufacture quality.
The particular packaging of Pietro Francesco Batterista Futurista takes inspiration from the famous bolted book “Depero Futurista”, by Fortunato Depero, published in 1927.
In this case, two 2mm thick steel strips provided by the evergreen company Metalstampi. Jointly it creates a book-object of considerable weight, pleasurable to handle, read and why not to utilise as a self-defence weapon.
Depero and Futurism,
yesterday, today... forever!
Fortunato Depero was an Italian painter, sculptor and advertiser, amongst the most significant exponents of futurism, vanguard movement of the early 1900s.
Born in 1892 in Fondo, in Val di Non, during the Austro-Hungarian empire, young Depero moves to Rovereto, in the Trento province. He works for a while in Torino as a marmist and in 1914 he moves to Rome, where he becomes Giacomo Balla’s pupil, with whom he signs the “Ricostruzione futurista dell'universo” manifesto, that praises a “colourful and bright” universe. When Italy joins the war, Depero enrolls and is placed at the front, but in 1916, falling sick, is withdrawn from the war. He then dedicates to theatre, the preparation of costumes and sets. In 1919 he returns to Rovereto where he founds la Casa d'Arte Futurista, that applied futuristic artistic motifs to life and everyday objects, first of which furniture. In the 1920s he works in Milan, especially in the field of advertisement. He begins working with famous firms (Bianchi, Linoleum, Pathé, Strega, Schering, Verzocchi, Presbitero, Maga, Vido, Banfi, e altre), but primarily at Campari, for which he makes over one-hundred sketches. In the September of 1928 he moved to New York, where he holds painting exhibitions, works in theatrical sets, works on interior design, creates important magazine covers for Vogue, Vanity Fair, Sparks, The New Yorker, New Auto Atlas, Atlantica and more. After the war he returns to Italy and, like other futurists, has to deal with his following of fascism. From 1947, for two years, he returns to New York, which he finds changed, hostile to futurism that is considered the art of fascism. He dies in Rovereto in 1960.
PFBF introduces a sample of mixed techniques of artistic creations. Inspired by the stimulating work of the trentino artist, pencils, brushes, ink, paint, collage and many others bring life to a unique adventure.
The research of futurist fonts
The engraved words and the cover of PFBF are composed with typographic characters arising from a detailed research on documents and works of futuristic origin. The project, developed by Design-Associati, produced a perpetual monthly agenda and a wall Calendar and expects the planning of real digital font for an ulterior expanded utilisation.